Fall is just around the corner, and for many of us, it’s the time of year when we start thinking about our health, getting back into a routine, and making ourselves a priority.
What better time to act now by joining our Biggest Loser Challenge (BL), starting Saturday, September 19th, 2026!
Intakes will take place September 14–18th, where we will take your measurements, weight, blood pressure, and before pictures.
The contest can be completed either ONLINE or IN PERSON!
This Is NOT Just About the Number on the Scale!
Unlike the TV show, our Biggest Loser Challenge is not solely about weight loss. We focus on body composition and overall health, with winners determined by % total body fat lost which automatically takes into account factors such as:
- Maintaining or gaining lean body mass (LBM)
- Inches lost
- Percentage of body fat lost
But the numbers are only part of the story.
Over the years, we have seen participants experience life-changing improvements, including coming off medications, improved sleep, better focus and mental clarity, increased confidence, reduced symptoms of depression, improvements in arthritis and blood pressure, and simply feeling stronger, healthier, and more capable – plus more!
Education, Support & Accountability
Throughout the contest, we hold Saturday morning team meetings featuring knowledgeable guest speakers, participant testimonials, nutrition education, fitness testing, and other sessions designed to help you understand your progress and stay accountable. You won’t just be told what to do—you’ll learn why you’re doing it and how to make healthier choices that can continue long after the contest ends.
The Challenge Doesn’t End When the Contest Does!
Another important difference is that contestants must maintain their results for an additional month in order to place or win. Why? Because we don’t want this to be another short-term diet or quick-fix challenge. We want you to take the tools, knowledge, and strategies you learn throughout the contest and actually apply them to your everyday life. The ultimate goal is to create sustainable changes that become a lifelong lifestyle, not something you do for a few months and then abandon.
And Now for Something EVEN More Exciting!
We are thrilled to have I AM Fitness as an official sponsor, with their affiliation with the WNBF (World Natural Bodybuilding Federation) and the New You Category that they host.
The New You Category celebrates individuals who have transformed themselves from an unhealthy place to a healthier one through lifestyle choices much like in DEEMs 4 pillars: Diet.Exercise.Education.Mindset. They have reversed obesity related diseases or successfully come off prescription medication – without the use of weight loss drugs or banned substances. We have already had two athletes enter and win this category. Read our latest winner -Arlene’s story here at https://iamfitnessapparel.com/blogs/meet-the-athletes/arlene-alexander-wnbf-kelowna-winner after being a part of a few of our BL contests then to the world stage.
Still Need Motivation?
How about the PRIZES! There are some amazing prizes from our sponsors. Some are returning favourites, while others are brand new this year. And, of course, DEEM’s prizes remain consistent:
1st Place:
- 3 months free with DEEM (essentially winning back your contest fee)
- 2-night stay at the Wester lea Resort on Vancouver Island
- I Am Fitness apparel
- Other prizes from various sponsors from messages to fitness accessories
- Supplements from various sponsors
2nd Place:
- 2 months free with DEEM
- I Am Fitness apparel
- Other prizes from various sponsors from messages to fitness accessories
- Supplements from various sponsors
3rd Place:
- 1 month free with DEEM
- I Am Fitness apparel
- Other prizes from various sponsors from messages to fitness accessories
- Supplements from various sponsors
There’s still time to join! Call or email us today to reserve your spot. This challenge is perfect for anyone who has struggled with their health journey, been advised to make lifestyle changes, or is simply looking for support to take their health to the next level.
Mikkie Nettles-Pollon, Certified Personal Trainer/Holistic & Sports Nutritionist
Not sure where to begin, contact me at info@deemhealth.ca
250-541 -0411.
www.deamhealth.ca
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